Generation Z is changing the political landscape. They are more politically engaged than any other generation before them and are using new technologies to get their voices heard. In this blog post, we will discuss how Generation Z is changing the political landscape. We will also discuss how businesses can capitalize on this trend and reach this important demographic.
The Younger Generation Is More Politically Engaged
It is no surprise that many members of Generation Z are politically engaged. After all, they are the generation that grew up in the aftermath of 9/11, the Iraq War, and the Great Recession. They are also the most diverse and tolerant generation in American history. These factors have contributed to Gen Z’s strong interest in politics.
It is no surprise that most members of Generation Z know who is lynton crosby, for example. So if you are targeting this group for your message, you must be aware of the trends emerging from their political engagement.
They Use Social Media to Get Their Voices Heard
With the rise of social media, it’s no surprise that Generation Z is using it as a platform to get their voices heard on political issues, just like in other issues such as environment issues. In the past, young people have been relatively apathetic regarding politics and voting, but that seems to be changing with this generation. A study by Harvard University found that 41% of 18- to 29-year-olds said they had contacted a public official to express their opinion on an issue in the past year, compared to just 27% of those over 30.
And it’s not just about voicing their opinions to elected officials. Gen Z is also using social media to start meaningful conversations about politics with their peers. A 2017 study found that 62% of 13- to 17-year-olds say they have discussed political and social issues with their friends online, compared to just 38% who said they’d discussed these topics in person. This willingness to engage in political conversations online could be a powerful tool for getting young people more involved in the political process.
They’re More Likely to Identify as Progressive
Generation Z is the most progressive generation yet, with 61% of 18- to 21-year-olds identifying as liberal or left-leaning, according to a 2017 study. This is a significant increase from just 50% of Millennials who identified as liberal in 2003. Gen Z’s progressive values are likely due to the fact that they are the most diverse generation in history. According to Pew Research, 43% of Gen Z is composed of racial and ethnic minorities, compared to 32% of Millennials.
They’re Voting in Record Numbers
Many have been quick to write off Generation Z as a political force. But they’re proving the doubters wrong. In the 2018 midterm elections, Gen Z made up 10% of voters, and they turned out in record numbers.
And they’re not just voting; they’re running for office too. In 2018, over 400 Gen Z candidates ran for office, many of whom won. And they’re not stopping there; in 2019, even more are throwing their hats into the ring.
What’s driving this surge in political engagement? One significant factor is the current state of the country. From gun violence to climate change, Gen Z is facing many challenges, and they’re not happy with how things are going. They want change, and they’re willing to fight for it.
It is no secret that America’s youth have always been at the forefront of social change. From the anti-war protesters of the 60s to today’s fight for gender equality and gun reform, young people have never hesitated to stand up and demand a better world. The current political landscape is no different, with members of Generation Z taking charge and making their voices heard like never before. Through social media, fundraising, and volunteering, this tech-savvy generation is quickly becoming a force to be reckoned with in the political arena.